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In the world of fashion, sustainability is the new black. But let's be real, finding sustainable fashion online is about as easy as finding a needle in a haystack made of unicorns and rainbows. We knew we had to do something about it, so in early 2022, we asked ourselves the question on everyone's mind: Why is buying sustainable fashion so darn difficult? After some digging, we discovered that the problem wasn't the lack of sustainable options.

It was the lack of transparency and accessibility.

So, we founded Wedge, with a mission to make sustainable fashion as easy to find as a pair of socks on a laundry day. No more confusion, no more guesswork, just sustainable fashion at your fingertips.


We make inaccessible information accessible, allowing you to see the power of your choices and what truly matters when purchasing a new fashion item. We do all the heavy lifting for you, saving you hours of expert knowledge and investigations. Together, we all can be the difference.

ethical organic cotton ethical fashion sustainable clothing


A “wedge of geese” is a group of geese flying in a tight pattern, a V-Shape. Each bird flies slightly above the bird in front of them, reducing wind resistance. The birds take turns in the front, falling back when they get tired. This makes it easy to keep track of every bird in the group. When one bird gets tired or sick, two other geese fly to support it from both its wings. This way, the wedge can fly, covering huge distances. This is the only way to achieve real change.

Image by Paul Levesley


Our vision is to make sustainable actions easy for everyone.

Our mission is to make sustainable fashion easy and accessible for everyone. By making informed decisions effortless for all of us, we will make the difference.

fashion and nature sustainable fashion and the ocean
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