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What the hell does "SUSTAINABLE FASHION" even mean?



A quick question…

What the hell does “Sustainable fashion” even mean?


Sustainability, in the broadest sense, refers to the ability to maintain or support a process continuously over time. In the context of fashion, it encompasses products, processes, activities, and people (policymakers, brands, consumers) striving for a carbon-neutral industry built on equality, social justice, animal welfare, and ecological integrity. It's about making our planet last and transforming the fashion industry.


Now, here's where it gets complicated. Fashion is driven by trends, constant change, and resource consumption. This poses a challenge to sustainability. The term "sustainable fashion" is often used loosely, lacking clear guidelines and measurable parameters that define it.


From constant regulations and standards to tools and services that enable transparency, we must strive to establish clear definitions and measurable parameters for sustainable fashion. By doing so, we can create an industry that truly lives up to its promise and contributes to a more sustainable future for fashion and our planet.


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