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Unveiling the Sustainability Efforts of Vans: A Sustainable Fashion Brand?

Updated: Jun 13, 2023


Vans sustainability analysis and report by Wedge.

At Wedge, we believe in providing consumers with transparent and unbiased information about the sustainability practices of fashion brands. In this blog post, we delve into the sustainability efforts of Vans, a popular footwear and apparel brand. Our analysis aims to shed light on Vans' sustainability initiatives, their progress, and areas that require further attention. We believe that by understanding the full picture, consumers can make informed decisions and support brands that align with their values.


 

Vans and VF Corporation: Vans, a part of VF Corporation, is an American global apparel and footwear company. VF Corporation owns multiple brands across various categories, including Outdoor, Active, and Work. Vans, along with brands like JanSport, Eastpak, Timberland, and The North Face, has a significant presence in the market.

Vans sustainability analysis and report by Wedge.

Sustainability Hub and VR3 Product Line: In 2022, Vans launched its Sustainability Hub, demonstrating a commitment to sustainability. Notably, they introduced the VR3 product line and labeling. The VR3 Checkerboard Globe logo signifies that at least 30% of the product is made from regenerative, responsibly sourced renewable, and/or recycled materials. This step towards transparency allows consumers to understand the origins and composition of Vans products.


Sustainable Sourcing and Materials Development: Vans is actively driving innovation in sourcing and materials development. Their Sustainable Materials Vision aims to ensure that their top nine materials originate from regenerative, responsibly sourced renewable, and/or recycled sources by 2030. By prioritizing sustainable materials, Vans is taking a step towards reducing environmental impact throughout their supply chain.


Carbon Emissions and Intensity: Vans' parent company, VF Corporation, is committed to reducing greenhouse gas emissions. They have set ambitious targets to reduce emissions by 55% by 2030, compared to 2017 levels. As of 2022, VF Corporation has already achieved a significant reduction of 66% in their emissions. Additionally, VF Corporation is working to reduce emissions from their suppliers and transportation by 30% by 2030.


Labor Practices and Transparency: Vans demonstrates a commitment to ethical labor practices, although further details on action plans and separate labor costs are not readily available. Transparency is crucial for consumers seeking sustainable fashion, and Vans scores well in the Fashion Transparency Index, surpassing 99% of other brands assessed.

Vans sustainability analysis and report by Wedge.

Waste Management and Circular Initiatives: VF Corporation, including Vans, is actively working to reduce waste across their operations. They have successfully recycled or reused over 86,000 metric tons of materials since 2015, diverting them from landfills. With a current recycling and reusing rate of 97% from their distribution centers, VF Corporation is making strides towards a circular economy. They are also committed to eliminating unnecessary single-use plastics from their operations and events by 2024.

Vans sustainability analysis and report by Wedge.

Animal Welfare and Second-hand Services: VF Corporation, including Vans, upholds animal welfare policies to ensure humane treatment throughout their supply chain. Vans supports second-hand services through programs like Vans Vault, offering limited edition and vintage shoes, as well as Vans Re-Use-A-Shoe, allowing customers to recycle their old Vans shoes.


Conclusion

Our analysis of Vans' sustainability efforts reveals both commendable progress and areas that require continued attention. At Wedge, our mission is to empower consumers with transparent and objective information. We encourage consumers to consider the broader sustainability landscape when making fashion choices. By supporting brands that align with their values and showing interest in sustainable practices, consumers can drive positive change within the fashion industry.

Find our full sustainability report on Vans here:
Find our full sustainability report on Vans here:



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